2003 MouthWatch
Grande Prix Winner!
November 28, 2003
National Flossing Day
The National Flossing Council is proud to announce the winner of the 2003 MouthWatch Grande Prix:

The winner is Kat Gantt, the owner and creative director of Paragon Studios (704-376-5889) in Charlotte, NC. Her prize-winning billboard shows a steely eyed dental figure snapping on rubber gloves with the caption, “Avoid a cavity search, brush and floss daily.”
Click here for a large printable version of the winning Billboard.
Talking with Kat about her billboard, we learned that the concept originated as a public service announcement for the Charlotte Health Department.

As is obvious in her entry, Kat likes copy and imagery that has shock value and double meanings. She says she chose the model for the ad specifically for his ice blue eyes.

Congratulations, Kat! We’ll be shipping the Grande Prix to Paragon Studios very soon.

The 2003 Grande Prix is a large, functional floss dispenser. It was originally designed to make floss available to wedding guests after a formal dinner. Each Grande Prix is a one-of-a-kind creation. A new Grande Prix will be put on display in early 2004.